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" Bangladesh is at the stage where its business
and government personnel need to develop a dynamic marketing mindset
regarding problems and opportunities that they face. Marketing is a
mindset. Bangladesh must also move to this mindset whose mantra is
'Create Superior Value for Chosen Groups of Customers.' You
need to turn your mind to think about consumer and business needs
and find ways to offer more value than your competitors. I hope that
you will succeed." - Philip Kotler
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