ABOUT BRAND FORUM 2008

Do you know that Bangladesh is one of the 11 countries in Goldman Sachs Next Eleven (or N-11), listing countries which has promising outlooks for investment or future growth. Companies with powerful brand are going to reap the true benefit in the days to come. Is your company one of them? Bangladesh Brand Forum (BBF) is a pursuit to activate the concept of branding as a strategy towards building the business ethos of Bangladesh powerful brands are very good for the economy because of its wealth spreading ability. Research reveals that companies with big brands tend to generate anywhere between 2 ½ and 3 times as many jobs as actually appear on their payroll. As they expand they hire more people and that increases the service businesses around them. They need more suppliers, they sell more precuts, the retail businesses do better, everybody pays more taxes, they hire more people, and so it goes on. When countries have less strong brands like Bangladesh it does not get that effect. In today's global economy countries fight for more investment, they want their brands to be in high demand around the world; they want the country to be a preferred destination among the fast growing tourism market. All this require much more than some communication campaign. Through the brand seminar we aim to provide the inspiration to our marketing community to rise to the occasion and build powerful enduring brands that not only excel in the local market but also create its mark in the global arena.